We take a different route to brand storytelling. With extensive experience across tech start-ups and corporate communications, we design and deliver tailored strategies that go beyond the traditional PR playbook – helping companies shape perception, earn trust, and own their narrative.
Because in communications, staying in one lane rarely leads to real impact.
Turning complex financial markets into clear, compelling narratives that showcase innovation and credibility.
Positioning insurers and insurtech innovators as leaders in risk, customer experience, and industry transformation.
Helping start-ups turn advanced technologies – AI, blockchain, digital assets – into stories people can grasp and trust.
We don't just follow the road ahead — we help you create your own.
Kendall Clark
Founder & Communications Consultant
Lane Two was founded on the belief that there’s always another way forward – a second lane where creativity, strategy, and authenticity meet to advance business goals through purposeful communication.
I created Lane Two (L2) after seeing a clear need for a more modern, adaptable approach – one that goes beyond traditional public relations to help brands communicate with clarity, confidence, and intent in a rapidly changing world.
Over the years, I’ve partnered with some of the most innovative companies in financial and professional services and emerging technologies, including Anchorage Digital, Argo Group, Bestow, Dave, Empower, expand.network (acquired by Blockdaemon), Justworks, Ledger, Natixis Investment Managers, Pigment, Stash, and others.
Watching their stories come to life is what continues to drive L2 – helping ambitious brands find their voice, shape their narrative, and define themselves before others do.
I’ve learned that real influence isn’t built by a single headline – it’s earned through consistent, thoughtful storytelling. At L2, we approach communications through a kaleidoscope, not a single lens. Your business is complex, dynamic, and evolving – your communications strategy should be too.
Our Consultants
Andrea Capodilupo
Executive Communications Consultant
Andrea Capodilupo is a public relations consultant with extensive experience spanning corporate communications, executive positioning, and media strategy. Andrea specializes in translating complex ideas into clear narratives that resonate across top-tier earned media and emerging platforms. She advises clients navigating brand pivots, growth moments, and high-visibility communications challenges, offering both strategic guidance and hands-on storytelling support. Her work includes developing thought leadership programs, preparing executives for high-stakes interviews, aligning content with generative engine optimization (GEO) trends, and shaping narratives that break through in a fast-changing media ecosystem where independent journalists and new platforms are increasingly influential.
Andrea is known for her sharp editorial instincts and for her published writing, with a deep understanding of the media landscape. She is a trusted partner to CEOs and comms teams alike. She brings a thoughtful, solutions-forward approach that helps brands not just earn attention, but also credibility and trust.
Andrea is the founder of If Not Now Collective, a group of communications professionals who work together to create better outcomes for companies. Lane Two is a member of the collective and collaborates on projects and programs that make sense.
Christine Xenakis
Communications Strategist
Christine Xenakis is a seasoned communications strategist with a track record of shaping stories that connect—internally, externally, and everywhere in between. With experience at M Booth, Edelman, and Ketchum, she’s led campaigns for brands like Heineken, Google, Blue Apron, and Kenvue, spanning everything from product launches to IPOs. Her expertise sits at the intersection of brand storytelling, corporate strategy, and employee engagement—especially across CPG, food and beverage, and wellness. Known for her clear thinking, creative edge, and collaborative approach, Christine helps brands articulate their story and communicate it with impact.
Carly Tarricone
Video Editor & Post Production Specialist
Carly Tarricone is a video editor and media consultant specializing in creative and technical post-production as well as social media strategy. Based between Massachusetts and New York, she partners with clients across industries to elevate their brand presence and deepen audience connection through thoughtful content development and effective project management.